Plastics News Features
Tessy Plastics growing in Virginia
Tessy plans to add 40,000 square feet to the facility and install 10 more injection molding presses, mainly in the 200-400 ton range.
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The key to a successful exhibit at NPE2018 is to pre-plan your booth setup and operations ahead of time with your team. Setting goals for the event, planning your booth layout and operations, and generating buzz will ensure your team is ready to make an impact and yield positive results for your company.
Here is a checklist for success to get you started:
1) Setting Goals
Your sales and marketing teams should meet and decide on goals in the form of specific success measures to accomplish at NPE 2018. Some goals to consider are the following:
Once you have these measures listed, your team members will know exactly the goals that everyone should be working towards accomplishing at the event.
2) Deciding on a Booth Plan and Presentation
The next step is to come up with an appropriate booth plan and presentation that will make your company stand out in the crowd and attract people to your exhibit. Depending on the budget that you have available, here are some things to consider:
Be sure to refer to the official event guide provided by NPE 2018 which covers booth guidelines and regulations. You want to make sure anything that is displayed is in accordance with the dimensions that are specified for your booth size.
3) Arranging staff and logistics
Once you have the plan in place, you need to decide on how many people are needed to run the booth operations and more importantly, choose the right ones to represent the company. The next steps would be to:
It is always a wise idea to have your team go through a dry run before the event to practice your message and the flow of responsibilities. You would be surprised how many things come up that need to be addressed or amended.
4) Generating Buzz
Finally, it is extremely important to spread the word about your upcoming event and exhibit. Share information with your existing contacts, attendee list, and social media followers using a variety of methods. Here are some ideas you should consider:
Going through this event checklist will get you organized in advance and ensure that you and your team have taken the right steps to have a successful exhibit at NPE 2018.
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