Plastics News Features
Tessy Plastics growing in Virginia
Tessy plans to add 40,000 square feet to the facility and install 10 more injection molding presses, mainly in the 200-400 ton range.
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NPE 2018 year is here. The NPE event is seen as one of the most influential events in Plastics. As your marketing and sales teams prepare for exhibiting in trade show, there’s a lot to plan. Plastics News Custom Marketing team recently reached out to Abby Georgacopoulos, Director of Marketing, TradeTec, who are experts in the business of helping clients succeed in trade shows. If your business is exhibiting next year for NPE in Orlando, this will be valuable information.
Plastics News Custom Marketing: How long does it take to plan for the show?
TradeTec: For a show of this significance, planning for NPE arguably starts at least a year before the show as strategic decisions need to be made prior to selecting and reserving booth space. Once booth space has been secured, there are several key planning milestones to consider:
ONE YEAR OUT:
10 MONTHS OUT:
8 MONTHS OUT:
6 MONTHS OUT:
3 MONTHS OUT:
1 MONTH OUT:
2 WEEKS OUT:
1 WEEK OUT:
Plastics News Custom Marketing: What tips would you have specifically for marketing teams that are getting ready for the show?
1. Engage Your Sales Team
It is not uncommon in any industry for sales and marketing teams to have a communication gap. In plastics, this can ring true as well. Often in manufacturing, this gap becomes apparent when technically-focused analytical minds (engineers, etc.) clash with the presumably more creative ideas coming from marketing people. Spend some 1:1 time to understand the unique goals and challenges of your sales team. Do they have any specific agendas/goals for the show you should be aware of? What makes them passionate about the company or products you will be displaying? Make sure your teams are in sync on the key objectives of the show.
2. Plan and Execute a Pre-Show Marketing Campaign
Consider your trade show exhibit to be an expensive event…because it is! Between the space, the booth, the staff, the travel, this event is great investment. Not unlike a wedding. Have you ever attended a wedding without first receiving an invitation? Probably not. If you want people to come to your booth you need to invite them. Create some interest in your products, promotions, or activities you will have in the booth. A good pre-show campaign will have email, direct mail, and social media touches to maximize awareness and results.
3. Don’t Underestimate the Power of Training
Your booth staff can potentially make or break your show results. These are crucial roles for your success and require specific skills. Anyone scheduled to staff your booth needs to know everything about the booth, your key messages, your products, how to work technology in the booth, how to record lead information, and so on. In addition, they need to know basic booth etiquette and how to assess and engage with attendees. Take the time to train, or invest in a trade show industry professional who can do this for you.
We’d like to thank TradeTec for sponsoring this post. To know more about TradeTec, please click HERE. We thank you for supporting brands that support Plastics News.
*Note: These projects, created by Plastics News Custom Marketing, are commissioned by sponsors, who control the content.